The brand award was brought to life in 2001 by the "Absatzwirtschaft" and the German Marketing Association (DMV). The annual competition is intended to promote the brand idea and put best practice examples in the spotlight of the specialist public. The Bavarian brand Grüezi bag , which started with its sleeping bags in the category 'Best Sustainability Strategy' , was awarded a special prize for its special achievements.
The top-class jury, experts from management, marketing, media and agencies wanted to set an example that small companies with interesting concepts also apply for the Marken Award. They were enthusiastic about the passion, creativity and competence of the Grüezi bag company. The sustainability, quality and comfort of the sleeping bags from Grüezi bag convinced!
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