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The winners of the Marken-Award 2020 were honored via video conference. The jury awarded a special prize to Grüezi bag, which was nominated in the category 'Best Sustainability Strategy'.
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The sleeping bags from outdoor specialist Grüezi bag combine environmental awareness and functionality, which is why the company was nominated for the brand award in the 'Best Sustainability Strategy' category.
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With the brand award, the 'absatzwirtschaft', monthly magazine for marketing and the German Marketing Association (DMV) recognize excellent performance in brand management in 6 categories. The innovative, Bavarian sleeping bag brand Grüezi bag was nominated in the category 'BEST SUSTAINABILITY STRATEGY'.
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