About Grüezi bag

Information and facts

Grüezi bag GmbH is an owner-managed company from the Bavarian Alpine foothills. Founded in 2016 by Markus Wiesböck, the company produces high-quality outdoor equipment and clothing with a strong focus on innovation, combining comfort and functionality.

Grüezi bag® is considered a game-changer in insulation technology . The Bavarian company relies on natural materials and develops its own insulation that functions reliably even in damp conditions and creates an excellent microclimate against the body.

Markus Wiesböck is a developer and managing director with many years of experience in the retail and materials industries. His philosophy is: "If I do something, I do it right, following the motto: make the product better, develop from the customer's perspective, and produce sustainably. It's all about comfort. Always!"

Awards

Who invented it? Grüezi bag! This small Bavarian company has been recognized for its innovations in the outdoor sector since 2015.

Sustainability and climate responsibility

Grüezi bag® places great emphasis on the environmentally friendly production, durability, and repairability of its products, while maintaining high technical performance. All materials are designed to offer maximum comfort during all outdoor activities.

  • Repair and refill service for sleeping bags
  • Washability of DownWool® products
  • CO2-neutral company
  • RDS-certified down from Europe
  • mulesing-free sheep's wool from the Alps
  • Renewable raw materials
  • Naturally biodegradable
  • Dealer relations
  • Green Codex

Innovations

Grüezi bag® is THE innovation in insulation filling, cut and materials: DownWool®, DownWool® Hybrid, WoodWool and SilkWool perfect the sleeping and carrying climate based on wool.

  • DownWool®, DownWool® Hybrid: Made in Germany
  • Silkwool
  • cut
  • Innovative features demonstrate meticulous attention to detail: an angled zipper so you can rest your feet on, not next to, the sleeping bag; a comfortable cut that prevents any feeling of being constricted; and a sophisticated jacket design that moves with you during sports without feeling restrictive.
  • What is not good enough is reinvented: the first sleeping mat with a two-layer construction and the ability to be connected.
  • The first sleeping bag with a 3D dome mosquito net.
  • The first jacket with the insulation combination of down and wool (DownWool®) and with the insulation combination of silk and wool (SilkWool).

Why different insulation? It's physics!

Large temperature differences result in different physical requirements.

DownWool®

Down, for example, provides excellent insulation but is sensitive to moisture, and one tends to overheat quickly in it. Wool, on the other hand, is robust, resistant to moisture, and ensures a wonderfully balanced climate. Combined in DownWool®, consisting of 70% RDS-certified down and wool from Alpine sheep, we achieve entirely new properties. DownWool® is less sensitive to moisture, as proven by laboratory tests from the renowned Hohenstein testing institute. At up to 90% humidity, DownWool® even shows increased loft. Furthermore, the wool has a temperature-regulating and climate-balancing effect, creating a pleasantly dry climate inside the sleeping bag or jacket.

The materials prove it: nothing beats nature when it comes to insulation and comfort. It's just a matter of finding the right combination. That's why we determine the optimal amount of wool and down for every sleeping bag and jacket to achieve a balanced microclimate.

More information about DownWool®

SilkWool

For active sports, we developed our SilkWool insulation made of silk and wool. It impresses with...

  • Optimal body climate – even at higher temperatures
  • Wide range of applications: from mild to frosty conditions
  • Perfect for all high-intensity sporting activities

More information about SilkWool

DownWool hybrid

For extreme cold, we use our DownWool hybrid construction. The major advantage of this layered construction is that the moisture generated inside the sleeping bag doesn't condense and freeze on the outer material as usual, but is absorbed by the alpine wool and released into the cold surrounding air. This keeps the down dry and fluffy, allowing it to retain its excellent insulating properties even at extremely low temperatures, well below -15°C.

More information about DownWool hybrid

Product categories

Your contact persons

Markus Wiesböck

Developer, inventor, maker, managing director

"I think of so many things that I don't know what to do first. Even when I'm writing a book, I'm getting faster and faster because I want to know what's going to happen!"

Hedwig Fox

Ruler of texts and daily commitment to the big overview

"I love and need mountain sports: stress relief in one of the most beautiful regions in the world!"

marketing@gz-bag.de

Alina Poiger

Fairy godmother for retailers and logistics

“Ice hockey or dog walking, bowling, MTB and spinning – always on the move!”

order@gz-bag.de

Grüezi bag Lightful DownWool Vest W - Banner

Rachel Stiller

Ruler of pixels and print

“Colourful is my favorite color!”

design@gz-bag.de

Daniela Pilger

Back office – used across the board

"Being out in nature is my way of relaxing... and where possible I prefer to use equipment from Grüezi bag." 😊

info@gz-bag.de

Florian Lux

Controlling, certification

"Archery has been my passion since childhood. Being able to spend time outdoors with my hobby, family and friends makes me grateful."

controlling@gz-bag.de

Jonathan Madyson Soekah

Social media junkie and trained eye for film and photography

"I would like to visit Everest Basecamp!"

grafik@gz-bag.de

Koen van Dijk

Content, B2B, campaigns

"Whether cycling, hiking, climbing or wild camping – the main thing is being outdoors and having a real adventure! Preferably with a camera in hand and good friends or family by my side!"

media@gz-bag.de

Freelance sales representatives (m/f/d) sought for various regions in Germany

We are looking for new colleagues for our duvet collection!

More information