About Grüezi bag

Information and facts

Grüezi Bag GmbH is an owner-managed company from the Bavarian foothills of the Alps. The company, founded in 2016 by Markus Wiesböck, produces sustainable outdoor products with a high level of innovation.

Markus Wiesböck is a developer and managing director with many years of dealer and material experience. His philosophy is: “If I do something, do it right: make the product better, develop from the customer’s perspective and produce sustainably.”

Product categories

  • Sleeping bags
  • Insulation jackets
  • WoodWool shirts
  • Merino hats and headbands
  • sleeping pads
  • Duvets
  • Wool blankets


Grüezi bag® is THE innovation in insulation filling, cut and materials: DownWool®, DownWool® Hybrid, WoodWool, SilkWool perfect the sleeping and wearing climate based on wool. “It's about comfort. Always!"

  • DownWool®, DownWool® Hybrid: Made in Germany
  • Silk wool
  • cut
  • Innovative features demonstrate a lot of attention to detail: slanted zippers so that you can put your feet on the sleeping bag, not next to it. The comfort cut of the sleeping bag that doesn't make you feel like sausage skin. Elaborate jacket cut that goes along with sports and doesn't restrict you.
  • What is not good enough is being reinvented: the first sleeping mat with a two-layer construction and connectability.
  • The first sleeping bag with a 3D dome mosquito net.
  • The first jacket with the insulation combination of down and wool.


Who invented it? Greetings bag! The small Bavarian company has been honored for its innovations in the outdoor sector since 2015.

Sustainability and climate responsibility

Grüezi bag® attaches great importance to the ecological production, longevity and repairability of the products while maintaining high technical performance.

  • Sleeping bag repair and refill service
  • Washability of DownWool® products
  • CO2 neutral company
  • RDS certified down from Europe
  • Mulesing-free sheep's wool from the Alps
  • Renewable raw materials
  • Naturally degradable
  • Dealer relationships
  • Green Codex

Your contact persons

Markus Wiesböck

Developer, inventor, maker, managing director

"I think of so many things that I don't know what to do first. Even when I'm writing a book, I'm getting faster and faster because I want to know what's going to happen!"

Hedwig Fox

Ruler of texts and daily commitment to the big overview

"I love and need mountain sports: stress relief in one of the most beautiful regions in the world!"


Alina Poiger

Fairy godmother for retailers and logistics

“Ice hockey or dog walking, bowling, MTB and spinning – always on the move!”


Rachel Stiller

Ruler of pixels and print

“Colourful is my favorite color!”


Daniela Pilger

Back office – used across the board

"Being out in nature is my way of relaxing... and where possible I prefer to use equipment from Grüezi bag." 😊


Jonathan Madyson Soekah

Social media junkie and trained eye for film and photography

"I would like to visit Everest Basecamp!"